Forecasting dynamic market share relationships
نویسندگان
چکیده
منابع مشابه
Forecasting Market Share Using A Flexible Logistic Model
There is a strong competition from low-priced imported catfish fillets resulting in a declining market share for domestic farm-raised catfish fillets. To match the competition, catfish processors are embarking on pricing policy measures that are volume-oriented instead of profitor image-oriented. This could be an effective short-run pricing policy measure for optimal longrun sustainability and ...
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Zipf distribution is known to describe various natural and social phenomena, including size of starts, city populations, words frequency in literature, immune systems, and size of firms. In this paper we show that market shares in the world cola-drink market follows a special kind of skewed distribution, which we call polynomial distribution
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ژورنال
عنوان ژورنال: Marketing Intelligence & Planning
سال: 2000
ISSN: 0263-4503
DOI: 10.1108/02634500010318610